Online MBA in Marketing

Pursuing an online masters degree in MBA in marketing will allow sales and marketing professionals to chart a path to future career growth. Accredited online masters degree programs in MBA in marketing provide individuals with the opportunity to apply real world examples and practical application to maximizing the company’s position within its market, improving its customer relationships and enacting methods to increase the company’s market share. Online master programs in MBA in marketing provide marketing and sales professionals with the tools to enact strategic marketing plans for growth and provide the impetus to generate the leads sales professionals need to close business.

Online MBA in Marketing Requirements

Individuals interested in pursuing an accredited online masters degree in MBA in marketing must be analytical, detail-oriented, imaginative and have an understanding of how marketing plays a role in business development. An online masters degree MBA in marketing will provide these individuals with the essential tools to further their experience and improve their advancement opportunities.

Most online master’s degree MBA in marketing students typically have a bachelor’s degree in the following fields.

• Business Administration
• Accounting and Finance
• Economics
• Operations
• Product and Project Management

Individuals who are successful in pursuing an online master’s degree in marketing are able to parlay their experience into several positions including: director of business development, vice president of sales and marketing and brand marketing manager.

An online master’s in marketing, as well as years of pertinent experience, is generally required to pursue an online PhD in marketing.

Online MBA in Marketing Degree Education

Good online master’s degree programs in MBA in marketing typically take between 2 to 3 years to complete. The types of MBA in marketing degrees offered by the best MBA in marketing master’s programs online include:

• Master of Science in MBA in Marketing (MS in MBA in Marketing)
• Master of Arts in MBA in Marketing (MA in MBA in Marketing)

Information on MBA in Marketing Courses

The best online masters degree programs in marketing use theoretical teaching with real world examples and business case study analysis. The courses included in pursuing a marketing master’s degree online are focused on proven approaches to establishing a company’s existing market share, growing that market share and understanding the influences within the market. Online master’s degree marketing courses focus on providing individuals with the tools to determine a company’s current costs and how to reduce those costs while improving customer retention.

Some of the subjects covered in the best online master programs in MBA in marketing include the following:

• Brand Marketing
  This online master in marketing course focuses on the triggers that companies use to increase customer loyalty and the drivers needed to make a connection between a company’s logo and its customers. Brand recognition is pivotal to customer retention.
• Market Trend Analysis
  Understanding the inner workings of the market and where that market and industry is headed in terms of future technologies, is covered in this course. Individuals will learn the importance of proper trend analysis techniques in order to anticipate future customer and market needs.
• Product Lifecycle Management
  This online MBA in marketing masters degree course covers the four stages of a product’s life within a market. Individuals attending the best online master’s degree programs in MBA in marketing will learn how to maximize pricing and marketing strategies along these four stages.
• Business Marketing Strategies
  Individuals study well-established business case studies on market leaders, market followers and the history of market challengers who have gained market share and increased revenues. These online master’s degree programs in MBA in marketing allow individuals to learn about the strategic planning process of marketing.
• Distribution Marketing Strategies
  This online master’s degree in MBA in marketing examines the benefit of using distribution as a company’s channel to market and the overall benefit of customer consolidation through a group of distributors.

Specializations and Concentrations

Because MBA in marketing is a broad field, in order to become an expert in a specific niche, some online master’s MBA in marketing students will pursue specialties or concentrations in areas including:

• Brand Marketing
• Advertising
• Public Relations
• Promotions
• Product Management
• Project Management
• Distribution
• Business Analysis

Careers in MBA in Marketing

Those individuals who are successful in securing an online master program in marketing have a myriad of career pursuits. Some of the more popular career paths for online masters degree marketing graduates include:

• Marketing Manager
  A marketing manager is one who is responsible for establishing a company’s marketing strategy within a given industry or market. On average, marketing managers earn anywhere from $100,000.00 to $120,000.00 a year in annual salary. According to the U.S. Bureau of Labor Statistics, the marketing management position is expected to grow by 13% through 2018.
• National Sales Manager
  A national sales manager is responsible for taking the leads generated through marketing and enacting strategies to turn those leads into sales. A national sales manager is also responsible for retaining customers and building account growth. According to payscale.com the average national salary for sales managers is between $68,490 to $124,008 a year. Employment is expected to grow by 15% through 2018.
• Product Marketing Manager
  A product marketing manager is responsible for managing a product’s life from its inception all the way to its market introduction. They are also involved in managing the product’s life in the market through the aforementioned four stages of product lifecycle management. The average salary for product marketing managers is $111,932 annually. Employment is expected to grow by 12% through 2018.
• Public Relations (PR) Manager
  A public relations manager is responsible for managing a company’s public image with respect to its customers, the company’s shareholders or stakeholders and the general public. Public relations manager are responsible for providing information regarding any economic, social or environmental actions taken by the company. The average salary for a public relations manager is approximately $75,000 per annum. According to the U.S. Bureau of Labor Statistics, employment for public relations managers is expected to grow by 13% through 2018.
• Brand Marketing Manager
  A brand marketing manager is in charge of increasing orders by eliciting customer loyalty to a product’s logo, status or catch phrase. Brand marketing managers develop a product strategy linked to a market’s needs. The average salary for a brand marketing manager is approximately $105,082.00 per annum according to payscale.com. According to the U.S. Bureau of Labor Statistics, employment for brand marketing managers is expected to be in line with other marketing manager positions listed above.

In a number of instances, individuals are able to secure these positions in companies without an online master’s degree in marketing from an online school. However, securing that master’s degree in marketing online ensures one’s ability to climb the corporate ladder and guarantees their opportunities for career advancement are secure.